Have your UBER logo ready for an in-class mini critique on Thursday (this means on the comptuer / no summary due / no dress up) You will after today be expected to have a copy of this Uber Logo in your sketchbook.
Also need to be tweeking your logo/logotype business logos (set of 5) and working on your logotype or symbol business logos (set of 5). These 10 logos will be due the following week (Thursday)
Here is your vocab that I promised. You will have you quiz on Tuesday, the 10th.
01_Apex: The peak of an uppercase A.
02_Arm: A horizontal portion of a letterform, one or both ends of
which are unattached to the vertical portion (s).
03_Ascender: The portion of a lowercase letterform (e.g. k,b, or d)
that ascends above the x-height of the typeface. Contrast descender.
04_Beak: Akin to a spur, but slightly larger, the projection that extends
from the end points of an uppercase L, T, or E.
05_Bowl: A curved portion of the letterforms that encloses a
counter. The exception in the lower curve part of a lowercase g.
