Da Dum....Da Dum, DA DUM, DA DUM, DA DUM - shadow in the water - It's JAWS!!! NO IT'S CRITIQUE!!!!
So here is the low down...no summary for tomorrow. I'm going to looking pretty closely for craftsmanship and concept for these instead. Make sure that you have everything underglass, little piece of scotch tape goes a long way to holding those babies in there. Also make sure that you dress the part. Don't forget to include the front and back of each piece. If there is a cool funky aspect to the card that only gets the full effect when its presented in not under glass make an extra copy to pass around and get the awe effect. Don't forget about having a full sketchbook and please please number your sketches or I will give it back to you to number!!! Make sure you have the full amount!!!
Over spring break....here's the crazy schedule. Again real deadlines....they are killer. Sometimes more than sharks.
FILM FESTIVAL PROJECT / MUST HAVES
Summary
Poster under glass / 11x17 full color, full bleed
Alternative Promotional Items and or Guerilla Campaign
This could be an alternative ad that makes use of it's environment and placement. See class examples and type in guerilla
marketing in google and see the image list. Other option is an alternative item...you see it for movies all the time...the
godzilla shampoo when godzilla comes out at the theatre, the spiderman toothbrush, the klennex box with barbie on it, or
maybe it's the gamecase for xbox. The catch with these items is if it is an item that is tangible such as the toothbrush or
shampoo, you must consider the packaging as well as the item if it needs it. Ex. the game case also has the game disc.
Again think outside of the box...what gets people's attentions...what goes unnoticed that I can get someone to think is
special because it has my movie. Make them laugh and they are yours.
Point of Display / This can be any size and form...think creatively. This must be present in the hallway leading to the theatre. It can have electricity but cannot block fire exits or be a fire hazard. Everything must be approved by me and your director before going up. Go to the movies...what other class would you have this as an assignment over spring break and take a look around. You can come up with some pretty creative things just by the junk you have lying around your dorm I guarantee it. Put those hand skills to use!
All items must have a cohesive look and branding. Think about the logo type and style of the film before you start plunging ahead on paper. Make sure that you get in contact with your director as soon as possible when you get your assignments.
HERE'S THE SCHEDULE
Tuesday, April 6 / 20 sketches for each concept / again three items per concept. Make this easier on yourself / group and number / work day!!! - make sure that you have a start on computer work / will reserve the right to ask for digital roughs on Wednesday if needed and concepts are rough.
Thursday, April 8 / printed b&w roughs due and final approval must be obtained by me and director
Saturday, April 10 / Finals up around campus by 5 pm
Tuesday, April 12 / CRITIQUE and film festival
I'm still waiting to hear the final results of the film entries...I will post on here as soon as I get them! Be checking! Again...any questions about any of this please feel free to ask, send an email or stop by the office.
