Hi guys,
So today you got schooled in politics. Now it's time to test out your skill set. For this project you need to have:
1. logotype for your candidate (also brainstorm a slogan together with your candidate)
2. poster (11x17 you are responsible for having this one up) the candidate will have a budget and you will give over the files to print so that they can put the rest up for their campaign.
3. guerilla marketing campaign item (this has be approved by me before it goes up)
4. alternative piece (this can be apparel, buttons, hats - think fun and unusual to get noticed)
You must have you roughs for each piece of this for Thursday. If you do not get these approved by both the professor and client you may not put them up. The finals need to be in the hallway and in the hands of your client by Monday, April 25th. Campaign week is all the following week. We will do critique on location on Tuesday, April 26th starting in the main hallway and then working way around the campus to see where things got put up and how the campaign deals with additional poster noise. Sorry for the tight deadline guys but this is how it is in the real world working for clients. Those of you missing in class today you should have received a text notifying you of who your candidate is and their phone number. Please get in touch with them and brainstorm ideas before Thursday.
