Hi guys,
It's here - final critique. Thursday! You can celebrate with pizza with AIGA afterwards but for now...this needs to be your focus. I know I just distracted you with the word pizza.
Okay, here is the order and specifics for Thursday. Extra credit if you can get a response from your client over the project or have them come to critique. Three bonus points can move you up from an B to an A.
You need to have three working copies of all your elements (envelope / letterhead / business card). Two copies with front and back showing of each item will go in your frame. You need to be dressed for critique on this one. Also be prepared to talk about design decisions. You will not have to write a summary for this since you've done all that research on your business beforehand. You need to be able to discuss the functionality of the items for the business and be able to discuss the choices that you made that help reinforce and further the brand.
JOB FOLDER
LEFT HAND SIDE
9 pages of thumbnails / must have front and backs addresses for each of the item. This must be numbered at the bottom of the page.
2 sets of roughs / If you have loose items like small business cards please put them in a plastic baggie and clip into folder. Do not have them loose...I will take off points if this is not taken care of.
RIGHT HAND SIDE
letterhead / make sure that if it is supposed to be full bleed that you cut off the white edge
envelope / working and well crafted
business card / well crafted and on card stock (80 lb stock minimum) / this too needs to be in a baggie
You can catch me at the lecture tonight (Tuesday) at 4:30 pm or the reception at 5:30.
