Okay - so I didn't get to talk this out before class ended and everyone took off. Sorry about that...but we have to get started on the next project...yes I know you just finished the last one. I've sent you your assignments to your directors. Over the weekend you need to do research on the film and film topic. You need to have a conversation about the film with the director. Coordinate with your competition and have one meeting if you can so that you respect your director's time. You need to have a design brief / 1 page direction of where you are going to go with the film. Do NOT USE I IN THE LANGUAGE. Have this set up like your design summaries of the past. 3 inch margin on the top / Name / Project Name / Paragraph set in gill sans (don't bother with the light) 11pt font. You will have to get started on thumbnailing for your poster as well / please have three pages (27 thumbs) completed of this by Tuesday. This project comes right after spring break remember (client's deadline not mine) so we will have to start seeing roughs by Thursday next week.
FOR THIS PROJECT / THE FINAL WILL BE
1. 11x17 poster / full bleed and under glass
2. Guerilla marketing piece / in the environment announcing the launch of the movie
3. Hallway Standup
On Tuesday we will be talking about Marketing pieces and standups as well as going over your ideas and thumbs.
FOR TUESDAY YOU MUST HAVE
1. New job folder
2. Design brief / Visual brief (this needs to be full page of images not just a few)
3. 5 pages of research on the film (this can be on the topic / the script / the idea)
4. 3 pages of thumbnails (only need to be for your 11x17 poster)
5. Ofcourse you need to make contact with your director!!
Sorry guys, I know this fast and furious but you will really love the results of this project in your portfolio. This project always makes out students standout.
