FOR MONDAY
Please select an off brand, low brand or local brand of box and bottle. These two must function either together (where box houses bottle) or work as a set (aka pasta and olive oil). Please take a photo of the original brand that you are wanting to transform. You will print these off and put them in your job folder. You will redesign the logo type (product name) for these two items. If you are doing separate set of box and bottle you will need to have two logotype thumbnails sheets per box and bottle (total of four). You need to have a visual brief for your box and your bottle. One page for each item printed off. Please print off five pages of research on your company as well for your job folder. This will help with coming up with ideas for design and how old the company is or any benefit features you might not know to the product. Purchase a new bottle for this bottle to go into. Bring this to class. Also purchase or find a box that you can tear apart to make into a template for the box on Monday. BRING SCISSORS, GLUE STICK, TAPE TO CLASS ALONG WITH YOUR JOB FOLDER AND THE ACTUAL BOX AND BOTTLE THAT YOU ARE WANTING TO WORK WITH.
SHORT VERSION
JOB FOLDER
4 thumbnail pages for logotypes
5 research pages for brand
2 prints of old product (photo of each)
2 visual brief prints (one for box and one for bottle)
HAVE IN CLASS
Tape
Glue stick
Scissors
Job folder
New Box - to tear apart and make into template
New Bottle
DON'T FORGET
We have to keep working on your business resume, cover letter and agency resume. If you have these ready to look over I will look over them at anytime in printed form for edits. These will be due the final day of class.
