Start with answering the following questions of your businesses -
Who is the target demographic?
How much do they spend in the store on average purchase?
On the back of the research please have your please have an image / word map for your brand. Think of colors, images, verbs that are associated with the brand. If you get stuck please use this map as reference.
FOR WEDNESDAY
Please have a visual brief for the brands that you are using.
Please have four pages of thumbnails for three of your businesses. These must be logos for these businesses.
FOR FRIDAY
Please have the remainder visual briefs for the brands.
Please have four pages of thumbnails for four of your businesses. Two of these brands must be logos and two must be logotypes.
