Friday, April 22

Please have your Captain Crunch box image (just the front guys /8.5x11) ready to present digitally in class. Needs to be a reworking / rebranding of the cereal for adults. Same content just different market. Remember that this target market has grown up with the cereal and appreciates a little nostaglia for the brand. We will be talking more about packaging design on Friday. Be ready with your sketchbooks.