Again please remember we are dealing with real clients and real deadlines with this so please humor me as there has been an alteration again in the line up. Those working on two halves will be working on Ellen Kay's entry Pretty Solider Sailor Sun. That would be Matt Hughes, Zach Crossman and Ryan Brewer. If u have not had a chance to view the film please contact Kristi McMurray and she will send u a link. Please remember these films have nit been released and should not be released to friends or even other members of this class that were nit assigned to these films. Those who have been switched around on films, I apologize again real clients and I will offer a small amount of extra credit for the additional sketch work that u did for ur first movie assignment. Good luck and have a safe break!

BEFORE YOU GO!!! IMPORTANT PLEASE CHECK!!! LISTS HAVE CHANGED!!!

Okay before you go on break...please check this over. I've had to do some moving around of names because we received two other submissions...at this point anything else submitted will not get promoted by the class...but because of this we've had to some moving around. Make sure that your assignment hasn't changed if it has please contact your director...also bear in mind that there might be several of your trying to get ahold of them and they might be out of state....aka Tyler Litton and Caleb Stallings. If this is the case, please start a facebook thread and all jump on that way they are not getting bombarded by you guys messages and can send out all the information you might need to one place. Please be respectful of your directors time and energy put into this film. Don't be pest. Nothing is worse than a pesty designer...pesty clients maybe but pesty designers are worse. So here is the new list. Please tell others to check this before break as well if they haven't seen it. Again 60 sketches of the concepts alternative, pt of display and poster group them together to make things easier on you and number!!! for your first day back.

Here's list....now you know who else is doing the movie as well. Keep this in mind...not a competition, but for a grade.

1. RACHEL KAPAVIK / "Thanks for the Tip"
-Shinae Giffin
-Allison Little
-Scott Goff

2. MARY ANNIS / "Alice's Adventures in Art School"
-Rob Alvey
-Megan March
-Lindsay Dawkins

3. TYLER LITTON / Homoginized
-Jonathan Anderson
-Mary Annis
-Colt Dixon

4. TYLER LITTON / In Remembrance of Her
-Sarah Lane Baskin
-Josh Stephenson
-Ryan Griffin

5. TYLER LITTON / The Storm
-Treasure Hightower
-AJ Shelby
-Kate Allen

6.CALEB STALLINGS / Two Halves
-Zach Crossman
-Matt Hughes
-Ryan Brewer

7. COLT DIXON & SARAH PALMER / Boy Meets Girl
-Mallory Carter
-Kim Middleton

8. BETH SPAIN / Gwen McReynolds: 800 Tangible Memories
-Rob Simpson
-Kristen Marks

9. BETH SPAIN / For Love of Rugby
-Jared Carpenter
-Casey Williams
-Katherine Crutcher

We are trying to find a way to post the videos for you all to see them...check back here during the break and I will post a link when I get it. Thanks again guys for all your hard work this past few weeks. The work looks good in the hallway already getting compliments! Have a wonderful and safe spring break!

Thursday, March 25

Da Dum....Da Dum, DA DUM, DA DUM, DA DUM - shadow in the water - It's JAWS!!! NO IT'S CRITIQUE!!!!

So here is the low down...no summary for tomorrow. I'm going to looking pretty closely for craftsmanship and concept for these instead. Make sure that you have everything underglass, little piece of scotch tape goes a long way to holding those babies in there. Also make sure that you dress the part. Don't forget to include the front and back of each piece. If there is a cool funky aspect to the card that only gets the full effect when its presented in not under glass make an extra copy to pass around and get the awe effect. Don't forget about having a full sketchbook and please please number your sketches or I will give it back to you to number!!! Make sure you have the full amount!!!

Over spring break....here's the crazy schedule. Again real deadlines....they are killer. Sometimes more than sharks.

FILM FESTIVAL PROJECT / MUST HAVES
Summary

Poster under glass / 11x17 full color, full bleed

Alternative Promotional Items and or Guerilla Campaign
This could be an alternative ad that makes use of it's environment and placement. See class examples and type in guerilla
marketing in google and see the image list. Other option is an alternative item...you see it for movies all the time...the
godzilla shampoo when godzilla comes out at the theatre, the spiderman toothbrush, the klennex box with barbie on it, or
maybe it's the gamecase for xbox. The catch with these items is if it is an item that is tangible such as the toothbrush or
shampoo, you must consider the packaging as well as the item if it needs it. Ex. the game case also has the game disc.
Again think outside of the box...what gets people's attentions...what goes unnoticed that I can get someone to think is
special because it has my movie. Make them laugh and they are yours.

Point of Display / This can be any size and form...think creatively. This must be present in the hallway leading to the theatre. It can have electricity but cannot block fire exits or be a fire hazard. Everything must be approved by me and your director before going up. Go to the movies...what other class would you have this as an assignment over spring break and take a look around. You can come up with some pretty creative things just by the junk you have lying around your dorm I guarantee it. Put those hand skills to use!

All items must have a cohesive look and branding. Think about the logo type and style of the film before you start plunging ahead on paper. Make sure that you get in contact with your director as soon as possible when you get your assignments.

HERE'S THE SCHEDULE
Tuesday, April 6 / 20 sketches for each concept / again three items per concept. Make this easier on yourself / group and number / work day!!! - make sure that you have a start on computer work / will reserve the right to ask for digital roughs on Wednesday if needed and concepts are rough.
Thursday, April 8 / printed b&w roughs due and final approval must be obtained by me and director
Saturday, April 10 / Finals up around campus by 5 pm
Tuesday, April 12 / CRITIQUE and film festival

I'm still waiting to hear the final results of the film entries...I will post on here as soon as I get them! Be checking! Again...any questions about any of this please feel free to ask, send an email or stop by the office.

Critique!!!

No summary!!!

Make sure everything is printed front and back showing in frame.
Dress up!
Make sure glass is clean.
Make sure you print on 11x17 if you wanting a full bleed on 8.5x11 paper. Cut it down. Also double check to see if your business card is 2.5 x 3. Also if it is less that 8 pt text it is too small. If it is more than 11 pt text it's too big for sub information. The other business name can be larger but make sure you look for differences. Check marks and bleeds when you are making your pdfs to give to UPS...it will make your life easier. Place at .25 for all bleed sides and make sure that your document that you want to bleed over fits this. Don't go any closer than .5 or .25 to the side of the paper...those margins are important.

Good luck! More info about the film fest and assignments to come later tonight.

Tuesday, March 23

Okay...so we need to finish up those final people that didn't go for critique on Friday. You three know who you are. If you would like a mini personal crit before hand just e'mail me and we will set up an appointment. For those of you who went today, make the changes that were suggested for critique today and resubmit for final grade. If you feel comfy with them as is, feel free to submit the same files. I will grade according to what I see on Monday. Each logo will be worth same point value so make sure that they are all strong.

Also I will check over your sketchbooks on Monday. Make sure that everything is stapled in. Your roughs may be all stapled together (all 20 in a packet) to one sketchbook page to save room. I will be checking for this. Make sure that you have all 200 thumbnails (if you didn't hit it the first time make sure you get it the second), 20 roughs and original logos in color (these can be stapled in as well). Be sure to have this ready to go.

We will be discussing business identity packages on Tuesday - these will be due for a full critique on Thursday, March 25th before spring break. I'm sorry for the tightness of this schedule but we really need to turn these around before our next project which you will get your assignments for right before spring break.

IDENTITY PACKAGE PROJECT
-You will need a 500 word summary for this one.
-Envelope / standard business size (front and back design space - so you will have to print two)
-Letterhead / 8.5 x 11 (front and back design space - so you will have to print two for your frame)
-Business card / 3 x 2.5 (front and back design space - again two)
-These will be under glass...take your frames out of the hallway. We will put them back up before spring break.
-Also be sure to be dressed and ready for this crit.

MONDAY - You need to have the finals of your 10 logos printed out and ready to be turned in.
You also need / 20 thumbs for each package item. Please put 10 per page...I will be picky about this. We will go over them on Monday and get you started for Thursday.

While you are thinking about these packages consider the nature of your business. Does it have to be a square rectangle...how to can I use this shape to my benefit? What does my client already interact with? How can I use these relations to my advantage?

BEFORE MONDAY CHECK THESE LINKS OUT TO GIVE YOU IDEAS

http://www.keanhui.com/archives/418

http://www.allgraphicdesign.com/graphicsblog/2008/11/best-of-business-stationary-letterhead-business-cards-inspirational-corporate-identity-design/

On the all graphic design site...dig through their best of stationary / business card areas. Really got some great ideas to get you going.

Thursday, March 18 CRITIQUE

Hey guys,

So crit tomorrow...low key....without all the glam of a normal crit. No summaries due for this one, be prepared to talk about design decisions for the logo. Make sure that you have all your research, roughs and thumbnails...your sketchbooks will be applied to your grade for this. No suits and ties this time. Make sure that your logos are printed off in quality color, centered with appropriate amount of white space on all sides as well as vertical page orientation / portrait style 8.5x11. Keep in mind the big crit is the following week of your business card package which will be on Thursday. March 25th...more details to come on that one.

MAY THE LUCK OF IRISH BE WITH YOU!

Tuesday, March 16

Make sure that you have all your logos printed out again...we are going to do a swap. These must be ready to go! Crit will be one Thursday. No summary for these this time around...the following critique a summary will be required. Also bring your sketchbooks so we can double check to make sure you have everything.

FIELD TRIP

The caravan is leaving on Friday at 7:30 am from the Jennings. Fill your cars up with gas and I'll cover your tank on the way home...you must have a full car of people for me to cover it. We will be back by 6 pm. Make sure that you have your forms into my office asap!!!

Thursday, March 11

For those of you going on Friday's field trip please have your forms turn in to my office by 3 pm tomorrow.

Thursdsay will be a work day for your logos. For those you that didn't have your logos printed please make sure that they are printed. These roughs can be later stapled in one large group (one sketchbook page) into your sketchbook together after they are marked up. For the students that got a quick crit be sure that you bring all your files to work and be ready to print if more drafts are needed.

Tuesday, March 9th

Roughs due on Tuesday. Must be printed out one per page / B & W / centered. 2 roughs per logo. Make sure that you have six logos that reflect on symbol and text while four are logo type. REMEMBER 2 ROUGHS PER LOGO! For those of you headed to Texas have a safe trip and I'll see you all on Tuesday!

Thumbnails due tomorrow

Hey guys,

Only thumbnails are due tomorrow...all 200. Must be ready to be checked. We will look through these and get feedback. Be ready to work tomorrow!