Thursday, Feb. 24

Hi guys,

Spilt your logos in half...25 logos (symbol and word) and 25 logotypes. Do 50 sketches for each logo in the style that you have designated...you don't have to do half logo and half logotype. You need to have 50 thumbnails numbered for each business. You need five businesses finished for Thursday. Also be applying the things that you learned in class. Do brainstorming out to the side to help you develop your logo imagery as you go. Remember what helped a logo's message and what hurt. Think about the way that the business conducts business is there a way to incorporate the number meaning that we talked about today into the logo? Think abstractly...remember churches and photography businesses hard to stay away from being too literal. Also...side note when I did this project as a student I had 150 thumbnails to do per business so no whining! I've been there...you need to do this development...it is essential practice to good branding. Don't forget to number!!

Tuesday, Feb. 22

Use 10 elements of your logo to make a crest. These must be printed out in color for Tuesday on 8.5x11 with parameters given in class. Also you need to select 10 businesses that you can create a logo. These can be local to your hometown or anywhere. You must be familiar with the business and how it operates. You will create 5 logotypes and 5 symbol logos (combination of symbol and logotype) in this set of logos. Have these original logos in class on Tuesday. Be prepared to have you sketchbooks on Monday. We will be talking more about logo anatomy. Also YOU DON'T have to dress up or have these underglass. They will be part of your sketchbooks.

Thursday, Feb. 17

Hi Guys,

Please have your rebus's ready to go for class on Thursday. You will have to have them in your sketchbook before your first project but for now just have it ready to show in class on the computer for Thursday. Make sure that you keep the leading appropriate for easy reading and try to keep the style of the rebus consistent throughout. Also bring your cameras you are going to need them:)

Signs for the Narrator

SIGNS FROM THE NARRATOR

Thursday - Make sure that you have your signs THREE from the narrator project ready to go in the morning. These are three photographs from the movie. Your signage must be made in illustrator and embedded into the photo. The signage must look real and somehow give the character a clue of what is coming next. Please have a pdf file format to show for class on Thursday. These will eventually need to be printed off in black and white and included in your sketchbook.

Also don't forget...AIGA MEETING ON WEDNESDAY, FEB 9TH / art department resource room / will assign jobs / talk about dish conference coming up. Don't miss it!!! 4:00 pm!!!

REQUIRED EVENTS LIST

Here you go...

Melinda Eckley-Posey reception: Tuesday, March 1, 5:30 p.m., gallery
Melinda Posey department-wide art lecture: TBA (probably the same day, March 1)

ACT Conference, Friday-Saturday, April 8-9, UU Grants Center
COST IS $20.00 per student. If you work the conference, the fee is waived. See Angela if you want to sign up as a worker for the Conference.

Wayne Adams reception: Friday, April 8, 8:00 p.m., gallery

Allison Luce reception: Thursday, April 14, 5:30 p.m., gallery

Welcome back to class!

Welcome to the spring semester. We've got a lot on the docket for this semester as you learn the ins and outs of branding. Be sure to check for AIGA posters. We will be ramping up jobs and cool field trips with that very soon so keep your ear to the ground.

Design Thought for the Day:
"A common mistake that people make when trying to design something completely foolproof is to under-estimate the ingenuity of complete fools."

Douglas Adams