Monday, March 3

Please choose five businesses to complete a logo and five businesses to work out into a logotype. You will complete two roughs for each business - working through the new look. Please save as separate documents - pdf / letter / saved in folder of business. Will have 20 digital roughs for Monday. Must have all 20. We will have a job folder check on Monday to make sure you have everything. Make sure you hit this deadline!! Grade consequences will be in effect.

Wednesday, Feb. 26

Complete the rest of your five companies - 4 logo roughs done on the computer a piece. You do not need to print these out yet. Make sure they are pdfs. 2 of the roughs must be logos (image and text) 1 must be a pure logotype (just font) and 1 must be a logotype (font and image embedded into the font). Total of 40 roughs will be due on Wednesday. You can do these in color. Make them in Illustrator and centered on a 8.5 x11 document. Keep in mind your target markets when doing them.

You must have these roughs finished along with your thumbnails to receive full credit for the project. If you already have missed a deadline - keep hitting this deadline as a priority. 

Monday, Feb. 24

Please have five companies - 4 logo roughs done on the computer a piece. You do not need to print these out yet. Make sure they are pdfs. 2 of the roughs must be logos (image and text) 1 must be a pure logotype (just font) and 1 must be a logotype (font and image embedded into the font). Total of 20 roughs will be due on Monday. The rest of the companies (20 more same specs) will be due on Wednesday. You can do these in color. Make them in Illustrator and centered on a 8.5 x11 document. Keep in mind your target markets when doing them.

Wednesday, Feb. 19

All your 10 businesses must have 45 thumbnails for Wednesday. Please number and label your pages. Name of Business_pg1. Five pages of thumbnails for each business. YOU MUST HAVE ALL YOUR THUMBNAILS DONE TO GET FULL CREDIT FOR THE FINAL GRADE. WITHOUT FINISHED THUMBNAILS - THE HIGHEST GRADE YOU CAN RECEIVE FOR THE PROJECT IS A B! Make sure they are done and the rest of the job folder up to date for Wednesday. We will start on the rough process and talk about design decisions on Wednesday. Be thinking about numbers, color and figure ground (double meanings) as you are thumbnailing. Good luck!

Monday, Feb. 17

Okay so you knew homework would be coming especially since we only have met twice in the past two weeks.

Please finish and revise your set of business research. Have five pages of research per business ready to go. THINK LOCAL AND APPROACHABLE:) Have the job folder assembled for Monday.

Take five of your businesses. Create 9 square thumbnail page (your typical thumbnail pages) - 5 pages per business. 2.5 pages (22 of these thumbnails) will be logotypes (must look like the font that you are choosing in the thumbnail - tracing is acceptable for this / don't forget to find ways to embed an image) and 2.5 pages (23 of these thumbnails) are logos (symbol and type). Total of 45 thumbnails per business. Complete five businesses for Monday. If you want to continue on...all 10 business thumbnails will need to be completed for Wednesday next week.

Here are some places to look for inspiration.

http://logofaves.com
www.dribble.com
www.logomoose.com
www.logooftheday.com
www.designinspriation.com
http://designarchives.aiga.org/#/home
www.logopond.com
http://www.behance.net/collection/logo-design/2397769

Wednesday, Feb 12

Please finish and revise your set of business research. Have five pages of research per business ready to go. THINK LOCAL AND APPROACHABLE:) Have the job folder assembled for Wednesday. See you then!

DON'T FORGET AIGA ON TUESDAY NIGHT! 4:30 pm in A72 in the PAC. We are stuffing posters and giving away some great client work. Make sure you are there to get the scoop on that and DISH design conference coming up soon!

Feb 5 update

I caught this nasty flu bug that has been going around and it's been a long night. No class today - please come with the following items for Monday. 

1. Sochi typeface and pictograms poster in PDF format - see last email for specifics 

2. Research ten different businesses (must be small or local as in your hometown...only can do Jackson businesses if you are from here) that you have experience with. Bring a print out of their current logo and five pages of printed out research about the company.

 

Here's the types of businesses that are off the list to create a logo for because hard to make them look original. 

Photography businesses 

Churches 

Chiropractors 

Jewelry stores 

You may not repeat the same type of business! Do not do six veterinary clinics because trust me after the first one they all start to look the same and you will become bored! 

Start a job folder for all this research and come ready to dig deep for our first project. See you on Monday. Don't forge poster sale is tomorrow and to tell all your friends!

Wednesday, Feb. 5

Please finish the following have in a pdf / B&W / 11x17 document with .125 bleed for Wednesday. Does not need to be printed. Must be ready to be shown digitally at the start of class.

Make a logotype for the Sochi 2014 olympics. Logotype is just the typeface (select a new one from the current logotype). It can only say Sochi 2014. Must have a Russian or winter feel to the logotype.

Select six current winter sports to make pictograms for. Base your pictogram on the feel of the logo. Please design these in illustrator in black and white and pull into InDesign document.

InDesign document should be
4 rows
3 columns
.5 for the gutters and alleys
1 inch margins
Please set your logo and your pictograms so that they fit to the grid. You can make your own design decisions based on the layout of the grid.

Here are a few examples of pictograms that we looked over in class.