Thursday, May 19

All the grading is outside my office door on the little desk. It's been a pleasure having you guys in class. Looking forward to seeing you in the Fall (and if you are not taking a course - don't be a stranger and come and see us in the lab). We will be posting pictures of baby Tschichold on facebook after his arrival! Hope you have a wonderful summer!

Friday, May 13

FOR FRIDAY
Have more worked out concepts!! Really get cracking guys on the some finalized looks so we can give good once over before critique on Monday.

We will have a pot luck on Friday so bring whatever you would like. I'll order pizza at the beginning of class.

JOB FOLDER FOR MONDAY
LEFT SIDE
1. Research on products / companies - 10 total pages
2. Visual Briefs - logo / box / bottles - 3 pages
3. Pitch - one for box look and one for bottle look - 1 page (must be branded with your look)

RIGHT SIDE
1. Thumbnails 3D - photos 10 box and 10 bottle
2. Roughs - photos of 3D box and bottle / 6 pages
3. Rough Set 02 - altered look photo of 3D box and bottle / 1 pages
4. Any Rough Sets in between
5. Finals
-Photo of Bottle on store shelf
-Photo of Box on store shelf
-Photo of Box in light box
-Photo of Bottle in light box
-Flat file of bottle labels
-Flat file of box

You will present the box and bottle in printed form on table for class on Monday. Must have all items off the computer and items off the wall and cleared out from behind your computer. Your leftover junk from scraps needs cleaned up in the whole classroom. We need to have your standup out of the library and hallway by Monday. No later!

Final is 2 to 4 pm on Monday.

DIGITAL ARCHIVE FOR MONDAY
Following files need to be ready to download onto department hard drive first thing Monday. Must be an a folder with your name.

Separate folders for InClass and Projects

InClass
1. Bathroom pictograms
2. Movie pictograms
3. Rebus
4. Figure and Ground / Negative and Positive Logo Poster
5. Personal Logo
6. Sports Logo
7. Political Poster
8. Representative Logo
9. City Logo
10. Captain Crunch Rebrand
11. TV Product Packaging
12. Egg Product

Projects
1. 7 business logos
2. Business Package for one Logo
3. Identity Guide for one Logo
4. Pitch for one Logo
5. Standup and Poster for Logos
6. SGA (Poster, guerrilla / photo, items / photo and logo)
7. Packaging Box & Bottle (flat files, store shelves / photo, 3D pics / photo)

Wednesday, May 11

Please have your revised rough - typography, mascot, minimal (your choice) direction for your box and bottle ready to look over on Wednesday. Please have your job folder up to date while the printer is not giving us issues.

Friday, May 6

Please have your images of your bottle and boxes printed out for your job folder. Job folders should be caught up - please look over last post for the items. Add visual brief of logotypes / logos, thumbnails and roughs of logotype / logo to the folder.

I've been told by IT to please not have you guys print directly from a website. This is what is gumming up the works they think? So pull images onto desktop or into document and print from there.

Wednesday, May 4

Please have your 3D thumbnails 10 for your box and 10 for your bottle images printed off along with the other requirements for your job folder.

Job Folder Check
Left Side
1. Research (5 pages min. per company / product)
2. Visual Brief
3. Pitch - should be formatted with your brand / follow the formula!

Right Side
1. 10 bottle thumbnails 3D
2. 10 box thumbnails 3D

Monday, May 2

Please complete your first 3D thumbnail of your quick rebrand package. Select your final box and bottle that you want to transform. Research your company for your job folder. Minimum of 5 pages for the different companies / if can't find info on the company please have info on the product history. We will be having 10 per item (10 box and 10 bottle) 3D thumbnails. The photos of the thumbnails will have to be in printed and in your job folder by Wednesday. Come to class on Wednesday ready to work on a in-class project. You will not have any time to work on your thumbnails so budget your time wisely. Have a great weekend!

Wednesday, April 27

Please have your quiz ready to view in class on Wednesday. Your photos need to be labeled and downloaded to your computer. Please have an idea of what products (bottle and box) that you would like to rebrand. Must be an off brand or a not famous brand to be used. We will be taking a small out of class field trip on Wednesday. Bring a spot of cash so we can go out to lunch as class. Thinking chinese or panera.

Monday, April 25

Please make sure your SGA projects are out of the hallway after today's election cycle. This especially applies to your guerillas need to be down by Monday. Make repairs to your standups and we will be moving these.

Study the notes from the packaging items. There will be quiz over the material on Monday.

For your assignment on Monday. Pick a character from your favorite TV show and choose to repackage a product and a brand that they interact with. Have it to show digitally in class. Feel free to use the likeness of the person or show to get your point across. Here are a few examples from across the TV / Movie world.



Here are a few product psd mock ups sites that can help with your design material.
http://www.techclient.com/free-product-packaging-mockup-psd/
http://www.fusionplate.com/5207/33-free-psd-product-packaging-mock-up-templates/

Friday, April 22

Please have your Captain Crunch box image (just the front guys /8.5x11) ready to present digitally in class. Needs to be a reworking / rebranding of the cereal for adults. Same content just different market. Remember that this target market has grown up with the cereal and appreciates a little nostaglia for the brand. We will be talking more about packaging design on Friday. Be ready with your sketchbooks.

Friday, April 15

NO CLASS - The Posey household has gotten the flu bug so staying home and nursing my bottle of power aid and living under blankets for the day.

Use today as a work day for your SGA project and getting your materials ready to get to your client. Here's what you need for critique on Monday. We will meet in lab and then move the critique to all the different locations that your projects are located. If you would like to invite your client to come and comment on your work during critique it would be worth a couple of extra credit points to get their opinion on the work so feel free to invite them.

CRITIQUE
Poster must be up in the PAC on one of the boards.
Guerilla Piece must be installed in an approved space (must be approved by the owner of the space if not in a public hallway).
Item must be on you or carried into the critique.

JOB FOLDER
Left Side
1. Research
2. Proposal
3. Visual Brief
4. Documentation that client signed off on

Right Side
1. Thumbnails / sketches (whatever you started with - needs to something in there)
2. Roughs
3. Approvals from client
4. Finals -
 - Poster to size and photograph of it up
 - Guerilla photograph of it up
 -  If item is small include it and not able to fit in a job folder have a good photo of the item and bring the item to the critique.
 - Logotype / Logo centered on 8.5x11 page in color

Don't need to dress up for this critique since will be hoofing it around campus. Please make sure that your material is to your candidate no later than 5 pm on Sunday night so that they may put up posters for the campaign. Your designs will be up for the week. We will be moving our stand-ups for the library to the Logos (they want them in the library space to stay) at the end of class so be ready to move those at the end of critique.

Wednesday, April 13

Please have your proposal and visual brief pitched to your client. Be working on roughs for Wednesday.

You will need the following items:
1. Logotype / Logo for Candidate
2. Poster
3. Item
4. Guerilla Piece

All the items must be up and present to the candidate (approved by them following the guidelines for SGA candidate race) by Sunday evening. Your critique will be Monday morning. You are responsible printing one file of each of the materials and your candidate moves the rest of the material out for their campaign. Please give them the digital files.

Here are the assignments:

1. Anna - Morgan Morfe / Sr. President
2. Hannah - Hannah Willis / Sr. President
3. Kayli - Allison Floyd / Sr. Secretary
4. Caycee - Alex Garey / Sr. Secretary
5. Mary Scarlett - Eddie Echeverria / Sr. Treasurer
6. Kristen - Drew Hayes / Sr. Treasurer
7. Sydney - Josiah McGee / So. President
8. Ricky - Skylar Squires / So. President
9. Jessica - Austin Hamlett / So. VP
10. Chole - Danielle Lisk / So. VP
11. Duncan - VOTE SGA campaign
12. Victor - VOTE SGA campaign
13. CeCe - VOTE SGA campaign

Monday, April 11

This is short notice but we can get this off and do a last minute field trip for the day if you guys are up for it. Let me know what you think on Monday.
http://aigamemphisstudentday.weebly.com

Please have your state representative logo ready to look over in class. Still waiting on the final verdict from the petitions for SGA. Will post on here as soon as I get the names.

Friday, April 8

Please have all your posters for the poster sale printed and ready to package in class on Friday at 11 am.

Please revise and send your mascot / logos. Please have them on separate pages (one pdf) labeled out and sent to your contact. We will review them again on Friday.

Please have your political commentary poster (support or satire for candidate of your choice) ready to look over in class (digital) on Friday.

Wednesday, April 6

Please have your sports logos ready to view at the start of class on Wednesday.

You need to have
1. One logo with just mascot
2. One logotype
3. One initial of your school / team (aka think UT or can also combine letter with mascot)
4. Mascot and logotype in logo

This can be for any real sports team (school, church, local, intermural, etc. - any sport). Please make sure that they are accessible to you (not a professional team that you have no connection with). You will be sending the logo package out to the client so make sure that it is someone that you can approach that needs work done.

PS. Hannah please don't forget to move your standup or the 3D class will move for you. Not a good option.

Also don't forget to get your numbers and tallies to Andrew ASAP!! We need to get printing these people are starting to ask where they are!! Need to get on it! Deadline is Wednesday to get those numbers and we need you to start printing out your tallies so get on it!

Monday, April 4

Be sure to look at last post to get your numbers to Andrew Graham so we can figure out how many posters of each you need to print.

No homework over the weekend. Enjoy some catch up sleep. No job folder will be required for this project. Be ready to hit the ground running with next assignment. See ya then!

Friday, April 1

Friday Critique 

Please have your poster under glass and hanging in the front lobby of the library. The nails will be up by Thursday night so please place is under clean glass and ready to critique. Critique will start at 11 am sharp in the lobby so please do not delay. We will then move the critique to the PAC hallway where your stand-ups will line the main hallway. Please dress in business professional and be prepared to discuss the work and how it relates to the book's themes and will drive people to library to read it. Because this is a critique for clients, please dress in business professional but keep in mind that you will be walking around campus.

We will be turning in the job folder materials on Monday so not everything will be piled into Friday. The requirements for that will be posted on Friday on the blog.

Your work must have the following qualities:
Poster under glass - 11x17, framed, can be cut down or white border left intentionally, but should look intentional if kept.

Poster should have the title of the book, the characters and etc. in film font and should have a tag line that drives them to the Logos.

The standup should be of movie size height. No less than 4 feet tall. Should have a similar look and feel to the poster that they can be linked. Should have a tag line that drives students to read the books at the Logos. The standup will need to be placed anywhere in the main hallway of the PAC. Try to avoid areas that it will get confused with sculptures work that is out.

Also if you could please email Andrew Graham with your numbers for your posters. We didn't have the master list as to who made what. The quicker we get this back the quicker we can wrap up the poster sale material.

Wednesday, March 31

Please be working on your stand up and your finalized poster. Practice tiling before hand. Would print  before class. Our printer is slow as we are finding to tile. Would be smart to print in other lab and try out before class. Bring a dish to pass for class on Wednesday. I will provide the taco soup. You guys provide the other yummies. See ya then!

Friday, March 18

Please meet in the new lab. Make sure to get your files off the DMS lab computers to move over to the new lab. We will be talking about resumes and web presence on Friday so be ready to take notes.

Wednesday, March 16

Please have your minimum of two thumbnail sheets for your job folder on your ideas for your standup. We will finish the proposal rounds from logos in class. Be ready to talk about resume stuff on Friday. Aka start getting your resume around in the rough draft process for Wednesday to tackle on Friday. Wednesday will be the last day for the work day on the posters so please use it wisely have some roughs to look over on Wednesday.

Monday, March 14

Please start a new job folder.

Job folder should have on Monday
1. Research on your book
2. Visual Brief on your book and movie that you want it to emulate
3. Thumbnails (no less than 2 pages - can do more)
4. Start working toward rough of poster

We will discuss your proposals and your branding guides on Monday in one on one. Monday will mainly be a work day on the project while you wait to talk to me personally so be ready to work. Have a great weekend!

Friday, March 11

Have your proposal written and designed with your branding. Printed with two copies (one for professor and one for you to explain). Please have your branding guide printed and ready to review in class. This is an unusual critique for you. You will walk the professor through your proposal and guide as if she was the client. This critique will be one on one. No need to dress up and no job folder required for this element of the assignment. The rest of the class will have a project work to work on while the critiques occur one by one. Please make changes to your business stationary and have them up in the side art department hallway no later than class on Friday. Please return your job folder with all items in it for that class.

Don't forget about the Poster Sale in the SUB from 10 to 4 pm!!

See ya then!

Wednesday, March 9

Please have your items under glass so that you can see the front and back side of the piece. This means two copies under glass. Due to the broken nature of our printer please get this printed out in university services. Make sure to print your envelope on 11x17 set up and your letterhead also on 11x17 so you can them down. Use scotch tape to make sure everything fits in frame. Use the frame at horizontal so that you can get everything in. No need to make another final for your job folder since the printer is broke and you need two copies in your frame. Dress up for this critique, but no design summary is required. Want you to spend your time working on the proposal and the branding guide on Friday.

JOB FOLDER
Left side
1. Envelope thumbnails - 2 pages
2. Business Card thumbnails - 3 pages
3. Letterhead thumbnails - 3 pages

Right side
1. Rough set - 2 roughs per document
2. Rough set - 1 rough per document (this goes on top)

Monday, March 7

Please have your most concrete idea developed out into another rendition of a rough. Please start your identity guide so you can get some roughs approved before the final due on Friday.

Here's the site for the branding guides to check out.
https://designschool.canva.com/blog/50-meticulous-style-guides-every-startup-see-launching/

Friday, March 4

Please have all your roughs (3 sets total) printed off for class on Friday in new job folder. Friday we will talk about your branding identity guide and have a work day for the remainder of class. The final project for business stationary will be due for full critique on Wednesday next week and Friday next week and branding guide for the other brand will be due.

Wednesday, March 2

Please start on a computer rough for your business card, envelope and letterhead for Wednesday. Here's a template for the envelope http://www.4over4.com/design-templates/loadtemplatesbyparameters/2/1/1. See ya on Wednesday.

Monday, Feb 29

Please have all your logos printed out and ready to critique on Monday. No dressing up and no design summaries. Your job folder needs to be up to date and items paired together by business. Should be Research on top, Language map, visual brief, rough set one, rough set two - all stapled together or paper clipped together. Use your butterfly clip to close the whole folder instead of matching to sides like we normally do. Your finals will be loose and used to display in class. No frame needed for these. We will lay them out on the table to display and look over. Have your thumbnails for business card, envelope and letterhead ready to discuss in class on Monday. Don't forget there is an AIGA meeting at 4:30 in the lab on Monday to talk about the upcoming poster sale. Start making only two weeks left before the sale!

Wednesday, Feb. 24 and Friday, Feb. 26

So use Wednesday as a work day to really hammer out your images. No class I've got a doctor's appointment to go to:) Start working on your business card thumbnails (3 pages - portrait halved), letter head (3 pages - landscape halved) and envelope (2 pages). These will be due on Monday!

Friday we will need two additional roughs of each of your businesses. Make sure these are looking finalized and on their way to finals because you don't have much time until Monday. Keep going!! Have these printed off and put in your job folder for Friday.

Friday we will talk about business card, letterhead and stationary design. Be ready to hit the ground running! Enjoy your work day on Wednesday and get lots done!

Monday, Feb. 22

Please have your three roughs for each business printed and in color for your job folder on Monday. You will have a job folder check on Monday for all materials so please make sure they are completely up to date. See ya then!

Friday, Feb. 19

For Friday, please have the following items. There will be a count of your thumbnails so please make sure they are complete.

IN JOB FOLDER
1. Visual Briefs for every company
2. Research / complete with questions and word map for every company
3. Thumbnails (4 complete pages of thumbnails) for every company (2 companies must be developed as logotypes and the rest of the five must be logos)

Friday will be a work day to work on logos. On Monday - all logos will have three rough concepts developed out and printed.

Wednesday, Feb. 17

Start with answering the following questions of your businesses -
Who is the target demographic?
How much do they spend in the store on average purchase?
On the back of the research please have your please have an image / word map for your brand. Think of colors, images, verbs that are associated with the brand. If you get stuck please use this map as reference.

FOR WEDNESDAY
Please have a visual brief for the brands that you are using.
Please have four pages of thumbnails for three of your businesses. These must be logos for these businesses.

FOR FRIDAY
Please have the remainder visual briefs for the brands.
Please have four pages of thumbnails for four of your businesses. Two of these brands must be logos and two must be logotypes.

Monday, Feb. 15

Please have your seven businesses research (one page / should have picture of business / logo / information you can find / small write up of personal experience you have with the business). Be sure to select businesses that you are familiar with, have a connection to and are local (no chains or large stores). You cannot choose photography businesses and or chiropractor offices (these are too set in their imagery to move away from the expected).  You may select only one church and or only one style of restaurant (no more than two). Don't over select a category of business aka - motorcycle shop, car dealer, tire store, etc. (too many wheels - will get bored with this by the time project is over). Have all your research printed out and ready to look over in your job folder (yes we are starting one of those) for Monday. Don't forget we are meeting in the DMS lab for class but will be meeting for AIGA work day in the new lab at 4:30 on Monday. See ya then!

Friday, Feb. 12

Please have your 8.5 x 11 figure ground poster of your brand. Choose one element to be negative on one poster with the brand and one to be positive with the brand on the other poster. We will display them side by side. Colors should represent the brand and not interfer with the figure ground scene that you are attempting to demonstrate.

Wednesday, Feb. 10 - Delayed start

Hi guys,

I got a doctor appointment for the morning but not sure if we would be able to make class at 11 with how long the appointment might run so CLASS WILL START AT NOON. There will be no lunch break so be ready to work and have eaten before class. See at noon in the dms lab. Don't forget to bring your rebuses and your logo photos.

Thanks!
Ms. Posey

Wednesday, Feb. 10

Please have your rebus printed and ready to view in class on Wednesday. It should be centered, century school book, 72 pt leading, center italics / all caps for the author of the quote at the end of the quote. Don't forget to run an errand with a friend and take photos of all the logos that you see along the way. Bring those photos to class on Wednesday.

Monday, Feb. 8

Please have your man / woman for your assigned locations icons printed and ready to view for class.

These are the classic women and men bathroom icons that are redesigned for your location. They can use the classic icons or they can find items / objects to stand in for men or women. Color can be used but no words. Please print these on 8.5 x 11 landscape orientation.

Duncan - Bookstore
Mary Scarlett - French bistro

Examples

Also please have your movie pictogram poster printed out for class. Must follow this look. Black and white. Story title must be centered and in Helvetica 14 pt. Bold / Bottom type must be the director and starring actors in 10 pt. Please print these on 8.5x11 portrait.

Welcome to Identity Systems

Welcome to Identity Systems! This blog will be your constant companion this class. It will tell you homework deadlines, what will be covered in the upcoming class, will specify project assignments, critiques, as well as, provide examples, videos and other supplemental material for the course. If you have any questions about the course at any time please feel free to email at mposey@uu.edu. Looking forward to having a great spring semester!