Hey guys!
You can pick up your file folders outside my office anytime. Have a safe and wonderful summer!
Thursday, May 16, 2013
Saturday, May 11, 2013
Final Day
FOR THE FINAL JOB FOLDER
Left Hand Side (from bottom to top arrangement)
Research / 5 pages of research on box / 5 pages of research on bottle
If same company for both 10 pages of research
Check out competition / background on company / product line.
Photo Research (two shots of product on shelf)
Visual Brief
Design Summary
Right Hand Side (from bottom to top arrangement)
Thumbnails (number and label out for full credit)
50 thumbnails for box / 50 thumbnails for bottle
25 thumbnails for box brand logo / logotype
25 thumbnails for bottle brand logo / logotype
If same company for both (box & bottle) complete 50 thumbnails for logo / logotype. You may do a computer font page of logotypes if this would help you thumbnail quicker for this section.
3D Thumbnails (roughs drawn and assembled 2 bottles, 2 boxes)
Roughs (individuals of 5 bottles, 5 boxes)
Finals (must have a photo of box one page, photo of bottle one page, photo of box in display one page, photo of bottle on display one page) Must be in color and 8.5x11.
Don't have to dress up for critique. Must have box and bottle present in the round. We will clean up and clean out the lab after critique.
MUST HAVE FILES THESE FILES TO TRANSFER ONTO ART DEPT. HARD DRIVE. You must update your behance portfolio with four of your major projects out of the six from class. (This is an minimum...you may do more...start moving our your design one projects that look like projects)
IN CLASS EXERCISES (all in pdf format)
1. Signs for Narrator
2. Logo Mashup Crests
3. Logotype for Candidate
4. Minimal Poster Design / Saul Bass
5. Captain Crunch
PROJECT
1. 10 Logotypes (individual pdf files)
2. Own Brand (pdf file / cover letter / resume)
3. Business Card Package (pdf files / photo of package)
4. Film Festival (pdf files / photos of stand up and guerilla)
5. SGA Campaign (pdf files / photos of item and guerilla)
6. Packaging (pdf files / photos of box / bottle and environmental shot)
Left Hand Side (from bottom to top arrangement)
Research / 5 pages of research on box / 5 pages of research on bottle
If same company for both 10 pages of research
Check out competition / background on company / product line.
Photo Research (two shots of product on shelf)
Visual Brief
Design Summary
Right Hand Side (from bottom to top arrangement)
Thumbnails (number and label out for full credit)
50 thumbnails for box / 50 thumbnails for bottle
25 thumbnails for box brand logo / logotype
25 thumbnails for bottle brand logo / logotype
If same company for both (box & bottle) complete 50 thumbnails for logo / logotype. You may do a computer font page of logotypes if this would help you thumbnail quicker for this section.
3D Thumbnails (roughs drawn and assembled 2 bottles, 2 boxes)
Roughs (individuals of 5 bottles, 5 boxes)
Finals (must have a photo of box one page, photo of bottle one page, photo of box in display one page, photo of bottle on display one page) Must be in color and 8.5x11.
Don't have to dress up for critique. Must have box and bottle present in the round. We will clean up and clean out the lab after critique.
MUST HAVE FILES THESE FILES TO TRANSFER ONTO ART DEPT. HARD DRIVE. You must update your behance portfolio with four of your major projects out of the six from class. (This is an minimum...you may do more...start moving our your design one projects that look like projects)
IN CLASS EXERCISES (all in pdf format)
1. Signs for Narrator
2. Logo Mashup Crests
3. Logotype for Candidate
4. Minimal Poster Design / Saul Bass
5. Captain Crunch
PROJECT
1. 10 Logotypes (individual pdf files)
2. Own Brand (pdf file / cover letter / resume)
3. Business Card Package (pdf files / photo of package)
4. Film Festival (pdf files / photos of stand up and guerilla)
5. SGA Campaign (pdf files / photos of item and guerilla)
6. Packaging (pdf files / photos of box / bottle and environmental shot)
Wednesday, May 8, 2013
Friday, May 10th
FOR FRIDAY
Please have another more worked out rendition of your strongest bottle / box combo. Keep working out to make look as professional as possible. Don't forget nutrition labels, bar codes, copy. Address all sides of the product there should be no blank spaces / all should be intentionally designed. Think about color changes. Make sure that it is glued up and functional. Don't throw the others away. Take photographs of all the other roughs...these will go in your job folder.
FINAL
We will have a regular critique. No dressing up necessary. Details to come on job folder specifics. Plan on updating your Behance and having all your materials from the class to go on the art department hard drive at the final. Will provide list on Friday.
If you went on the agency tour and would like to get a thank you out in the mail. Not an
assignment...just want to prove them wrong that we would contact them back. Here is the details on that if you went.
THANK YOU NOTES / (Think about putting your best project on the card...don't forget a website link)
Oden Design / Katie Jenkins (Design Director)
Toof Printing / Larry Cochran (Pre-Press Manager)
Archer Malmo / Leigh Anne Rose and Greg Hastings (Group Creative Directors)
Good Advertising / Julie Turner (Senior Account Executive)
Please have another more worked out rendition of your strongest bottle / box combo. Keep working out to make look as professional as possible. Don't forget nutrition labels, bar codes, copy. Address all sides of the product there should be no blank spaces / all should be intentionally designed. Think about color changes. Make sure that it is glued up and functional. Don't throw the others away. Take photographs of all the other roughs...these will go in your job folder.
FINAL
We will have a regular critique. No dressing up necessary. Details to come on job folder specifics. Plan on updating your Behance and having all your materials from the class to go on the art department hard drive at the final. Will provide list on Friday.
If you went on the agency tour and would like to get a thank you out in the mail. Not an
assignment...just want to prove them wrong that we would contact them back. Here is the details on that if you went.
THANK YOU NOTES / (Think about putting your best project on the card...don't forget a website link)
Oden Design / Katie Jenkins (Design Director)
Toof Printing / Larry Cochran (Pre-Press Manager)
Archer Malmo / Leigh Anne Rose and Greg Hastings (Group Creative Directors)
Good Advertising / Julie Turner (Senior Account Executive)
Monday, May 6, 2013
For Wednesday
Hi guys,
Don't forget to take a photo of your labels and two boxes for your job folder (handmade ones). For Wednesday, please have your four boxes printed out and put together. Bring your bottle so you can try out the labels. Two of the versions should be the versions that you did by hand on the first set of roughs. Please make these as accurate (correct labels, think in the round). The other two versions need be in the opposite direction of the first drafts. If you went modern go vintage. If you went minimal go crazy. Have some fun with these. You would be surprised how the wacky and crazy might just push that product over the edge. Be sure to be referencing your thumbnails and your in store research to see how your product stands out next to others.
Don't forget about the AIGA cook out tonight at 5 pm. Bring a dessert / coke or chips to the Bowld grills tonight. Will still happen if raining will just make sure that we are under the porch. Last shindig before next semester. Invite some freshman to come and eat with us as well. See you then!
Don't forget to take a photo of your labels and two boxes for your job folder (handmade ones). For Wednesday, please have your four boxes printed out and put together. Bring your bottle so you can try out the labels. Two of the versions should be the versions that you did by hand on the first set of roughs. Please make these as accurate (correct labels, think in the round). The other two versions need be in the opposite direction of the first drafts. If you went modern go vintage. If you went minimal go crazy. Have some fun with these. You would be surprised how the wacky and crazy might just push that product over the edge. Be sure to be referencing your thumbnails and your in store research to see how your product stands out next to others.
Don't forget about the AIGA cook out tonight at 5 pm. Bring a dessert / coke or chips to the Bowld grills tonight. Will still happen if raining will just make sure that we are under the porch. Last shindig before next semester. Invite some freshman to come and eat with us as well. See you then!
Friday, May 3, 2013
Monday, May 6th
Hi Guys,
Hopefully the typography and illustrations samples that you saw in class today helped spark a few ideas. For Monday, please scan in your box use it as a template. Create two built boxes off the template. Draw your rough on the 3D box. (can do while flat as well...but need to bring in the built box.) For your bottle rough...please make two labels out of regular paper. Cut them out and bring your bottle. We will take a photo of the label taped onto your bottle for your job folder. Your two boxes will also be represented by a photo in your job folder. See you on Monday.
Don't forget the AIGA cookout on Monday! 5 pm at the Bowld grills. Bring a dessert / chips or drink. I'll provide buns, hotdogs, burgers and condiments. See you then!
Wednesday, May 1, 2013
Friday, May 3rd
FOR FRIDAY
Please have you thumbnails done and in your job folder with your research. Print off two pages of pictures of your aisle where your product is located to go with your 10 pages of research.
Have you box and bottle that you are going to use for the project to make a template out of. This is essential because we make roughs of the packages in 3D form for this project so please have this item so we can get a good start on next week's round of roughs.
Please put the photos that you took today into a document (again layout counts as bonus points). Label them and number to 22. Have this printed out and in hand at the start of class on Friday. If not printed out before 8 am will have a late grade attached to it.
Those of you traveling to Memphis tomorrow. Please be in the Jennings Parking lot at 8 am. See you then!
Please have you thumbnails done and in your job folder with your research. Print off two pages of pictures of your aisle where your product is located to go with your 10 pages of research.
Have you box and bottle that you are going to use for the project to make a template out of. This is essential because we make roughs of the packages in 3D form for this project so please have this item so we can get a good start on next week's round of roughs.
Please put the photos that you took today into a document (again layout counts as bonus points). Label them and number to 22. Have this printed out and in hand at the start of class on Friday. If not printed out before 8 am will have a late grade attached to it.
Those of you traveling to Memphis tomorrow. Please be in the Jennings Parking lot at 8 am. See you then!
Here are the direction links to the places that we will be going and order.
ODEN - 9:30 am
http://www.oden.com/Directions.html
This one we will be parking in Tom Lee Park and walking to Oden. We will reconvene in that parking lot.
TOOF - 11 am
https://maps.google.com/maps?client=safari&oe=UTF-8&ie=UTF-8&q=toof+printing+memphis&fb=1&gl=us&hq=toof+printing&hnear=0x87d57e1eea439745:0xd193f315601ab6fe,Memphis,+TN&cid=0,0,3840386244055511762&ei=nz2BUd_UN8T7ygHD4oD4Bg&ved=0CLIBEPwSMAA
LUNCH - NOON
This one we park on the street next to Toof. Park wherever you find the spot. Will meet at the front door. We will walk from here to our lunch spot. Central BBQ:) Home of awesome pulled pork sandwiches, BBQ nachos and a decent portabello sandwich. Don't forget to bring some lunch money and your student ID you get a discount.
ARCHER MALMO - 2 pm
https://maps.google.com/maps?client=safari&q=archer+malmo&oe=UTF-8&ie=UTF-8&ei=AX2BUd7gDqiCyQGUl4DYDg&ved=0CAsQ_AUoAg
We can park at Parking Is Fun Garage is cutting close for time or back to Tom Lee Park and walk.
GOOD ADVERTISING - 3:30 pm
https://maps.google.com/maps?client=safari&q=archer+malmo&oe=UTF-8&ie=UTF-8&ei=AX2BUd7gDqiCyQGUl4DYDg&ved=0CAsQ_AUoAg
We can park at the tower complex.
HEADED HOME - 4:30 pm
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