Friday, March 3

REMEMBER NO CLASS ON WEDNESDAY, MARCH 1ST - Need to meet in the small gym for pottery workshop.

DUE FRIDAY
Finalized branding boards - (2 businesses)
Three roughs of all three items of your stationary package. Printed out and to size and scale for the class on Friday. We will review and talk about your branding guide booklets that will be due the following week. See ya then!

Monday, Feb. 27

FOR MONDAY
You need to have your two branding boards ready to pitch. Sorry we didn't have time to review those today in class.

You need to have three pages of thumbnails per item of your business stationary package. You will need to have business cards, letterhead, envelope (3 pages an item / divided in the thumbnail so can show front and back). Please have these in your job folder. Start a visual brief and print it off so you can get ideas before you start thumb nailing.

Wednesday, Feb. 22

FOR CRITIQUE

Only need to have your files printed out on landscape 8.5x11, color. Center the logo on the page. One business per page (8 pages total) - these we look at in class will be the finals you use in your job folder.

No need to dress up for this one. No summary needed. We will spend the rest of the day after critique covering branding boards and how to make them.

JOB FOLDER
Left Side
1. Research - 10 businesses / 3 pages / 1 mind map  - keep the businesses stapled together (make sure that an image of the original logo is in the research)
2. Thumbnails - 4 pages per 8 businesses exploring logos and logotypes

Right Side
1. Round one of Roughs - Logotypes and Logos (one logo and one logotype for 8 businesses)
2. Rough two of Roughs - decisions on logo / logotypes (one for 8 businesses)
3. Finals - must have finals (4 logos and 4 logotypes)

Monday, Feb. 20

Have your second set of roughs. Decide what direction to head (4 logos and 4 logotypes). Will have eight (1 for each business) roughs due on Monday. Job folder must be up to date - will be checked for progress. Make sure your last set of roughs have one logotype and one logo worked out to count for full credit.

Friday, Feb. 17

Please have your first round of roughs finished for the entire set of logos and logotypes. They need to be printed out and in your job folder for class on Friday.

Wednesday, Feb. 15

Please start the process of creating digital roughs (2 per business) for all eight businesses. These roughs will be due (all eight) on Friday. Please get as much done for Wednesday as possible so I can look these over and give as much feedback as possible. Wednesday will be work day.

Friday, Feb. 10

Please finalize your chosen businesses. Research - Mind map and ask the question - who is the target market and what are their motivators. Have this on an 8.5x11 page per business attached to the research for each business. Thumbnails are coming so start working if you want to get a jump on things. Will be 4 pages of thumbnails per business.

Wednesday, Feb 8

Choose your 10 businesses that you would like to remake their logo. No churches, dentist, chiropractic or photographers all to hard to separate from imagery to create new identity. Print off three pages on each business.

Monday, Feb. 6

DUE ON MONDAY

Go for a walk / a errand - take photos of every brand that you see. Recreate the brands in illustrator into a crest. Identify the brands out to the right hand corner of the piece in gill sans 11 pt. (single spaced). Center the final crest. Limit the color scheme to create a unified whole. Please bring your crest for the "modern commercial man" to class. Printed in color on 8.5x11.

Make sure to save your office olympic pictograms to your computer. We will hit the definitions of branding hard on Monday. Please be sure to have your ideas for businesses to redesign starting next week.

Welcome to Identity Systems

Welcome to class! Check back here for all the latest and greatest updates on homework, additional readings, resources, etc. Looking forward to a busy semester!