Wednesday, March 2

Please start on a computer rough for your business card, envelope and letterhead for Wednesday. Here's a template for the envelope http://www.4over4.com/design-templates/loadtemplatesbyparameters/2/1/1. See ya on Wednesday.

Monday, Feb 29

Please have all your logos printed out and ready to critique on Monday. No dressing up and no design summaries. Your job folder needs to be up to date and items paired together by business. Should be Research on top, Language map, visual brief, rough set one, rough set two - all stapled together or paper clipped together. Use your butterfly clip to close the whole folder instead of matching to sides like we normally do. Your finals will be loose and used to display in class. No frame needed for these. We will lay them out on the table to display and look over. Have your thumbnails for business card, envelope and letterhead ready to discuss in class on Monday. Don't forget there is an AIGA meeting at 4:30 in the lab on Monday to talk about the upcoming poster sale. Start making only two weeks left before the sale!

Wednesday, Feb. 24 and Friday, Feb. 26

So use Wednesday as a work day to really hammer out your images. No class I've got a doctor's appointment to go to:) Start working on your business card thumbnails (3 pages - portrait halved), letter head (3 pages - landscape halved) and envelope (2 pages). These will be due on Monday!

Friday we will need two additional roughs of each of your businesses. Make sure these are looking finalized and on their way to finals because you don't have much time until Monday. Keep going!! Have these printed off and put in your job folder for Friday.

Friday we will talk about business card, letterhead and stationary design. Be ready to hit the ground running! Enjoy your work day on Wednesday and get lots done!

Monday, Feb. 22

Please have your three roughs for each business printed and in color for your job folder on Monday. You will have a job folder check on Monday for all materials so please make sure they are completely up to date. See ya then!

Friday, Feb. 19

For Friday, please have the following items. There will be a count of your thumbnails so please make sure they are complete.

IN JOB FOLDER
1. Visual Briefs for every company
2. Research / complete with questions and word map for every company
3. Thumbnails (4 complete pages of thumbnails) for every company (2 companies must be developed as logotypes and the rest of the five must be logos)

Friday will be a work day to work on logos. On Monday - all logos will have three rough concepts developed out and printed.

Wednesday, Feb. 17

Start with answering the following questions of your businesses -
Who is the target demographic?
How much do they spend in the store on average purchase?
On the back of the research please have your please have an image / word map for your brand. Think of colors, images, verbs that are associated with the brand. If you get stuck please use this map as reference.

FOR WEDNESDAY
Please have a visual brief for the brands that you are using.
Please have four pages of thumbnails for three of your businesses. These must be logos for these businesses.

FOR FRIDAY
Please have the remainder visual briefs for the brands.
Please have four pages of thumbnails for four of your businesses. Two of these brands must be logos and two must be logotypes.

Monday, Feb. 15

Please have your seven businesses research (one page / should have picture of business / logo / information you can find / small write up of personal experience you have with the business). Be sure to select businesses that you are familiar with, have a connection to and are local (no chains or large stores). You cannot choose photography businesses and or chiropractor offices (these are too set in their imagery to move away from the expected).  You may select only one church and or only one style of restaurant (no more than two). Don't over select a category of business aka - motorcycle shop, car dealer, tire store, etc. (too many wheels - will get bored with this by the time project is over). Have all your research printed out and ready to look over in your job folder (yes we are starting one of those) for Monday. Don't forget we are meeting in the DMS lab for class but will be meeting for AIGA work day in the new lab at 4:30 on Monday. See ya then!

Friday, Feb. 12

Please have your 8.5 x 11 figure ground poster of your brand. Choose one element to be negative on one poster with the brand and one to be positive with the brand on the other poster. We will display them side by side. Colors should represent the brand and not interfer with the figure ground scene that you are attempting to demonstrate.

Wednesday, Feb. 10 - Delayed start

Hi guys,

I got a doctor appointment for the morning but not sure if we would be able to make class at 11 with how long the appointment might run so CLASS WILL START AT NOON. There will be no lunch break so be ready to work and have eaten before class. See at noon in the dms lab. Don't forget to bring your rebuses and your logo photos.

Thanks!
Ms. Posey

Wednesday, Feb. 10

Please have your rebus printed and ready to view in class on Wednesday. It should be centered, century school book, 72 pt leading, center italics / all caps for the author of the quote at the end of the quote. Don't forget to run an errand with a friend and take photos of all the logos that you see along the way. Bring those photos to class on Wednesday.

Monday, Feb. 8

Please have your man / woman for your assigned locations icons printed and ready to view for class.

These are the classic women and men bathroom icons that are redesigned for your location. They can use the classic icons or they can find items / objects to stand in for men or women. Color can be used but no words. Please print these on 8.5 x 11 landscape orientation.

Duncan - Bookstore
Mary Scarlett - French bistro

Examples

Also please have your movie pictogram poster printed out for class. Must follow this look. Black and white. Story title must be centered and in Helvetica 14 pt. Bold / Bottom type must be the director and starring actors in 10 pt. Please print these on 8.5x11 portrait.