Package Pick Up!

Don't forget to come and pick up your packaging, frames and grades! Have a great summer!!

Last things

Hey guys,

Don't forget to get to grab your frames out of the hallway. Those of you that had your frames grabbed out of the hallway already they are at my office door. Please stop by and pick them up when you get a chance. Your packages should be ready to be picked up on Thursday afternoon, so you can grab those then with your final project grade. Good luck tomorrow and I'll see you then! Also don't forget to clean off your computer stations...they will be wiped over the summer with all the files gone to the depths of the trash so please make sure that you have everything off there by Thursday. For project must haves check the previous post.

Ms. Posey

Thursday, May 12th

Hey guys,

Final session of regular class coming up. Please come with another revised rough / printed out black and white. This will be your sketchbook check grade for this project so make sure that you have one in good shape ready to go. Should be as close to ready as possible. We should just be tweeking little things on the design at this point. Also please bring your resume in whatever form you might have it. Print it out so we can mark it up. Also we will do a class cleaning of projects and the lab during this day. Here's the list of things that you need at the final critique.

FINAL CRIT LIST
1. One bottle
2. One box
3. Photo of bottle and box in a store setting. Please make mutiple in photoshop.
4. Resume updated and printed out as if you were turning into future employer
5. Portfolio images from semester this should include these items in a folder ready to drag onto a harddrive / Here's the list for that: Signs for the Narrator (pdf) / All 10 logos (pdf) / Film Fest poster (pdf) / Business Card Package (pdf and photo of the finished work) / Campaign Project (pdf of poster and one of it up if you have it) (photo guerilla and marketing item) / Photo of finished box as well as bottle and the photo of those items in the store setting - These files must be turned in at you final in order to get your final grade. No exceptions!!!
No summary due for this project / your resume is going to work in place of that. Please dress up remember we will have a guest coming to crit.

Class on Tuesday

First rough of your package is due on Tuesday. This can be in black and white and needs to be cut out and functioning as a package / around your bottle to see how it fits. This is the last week of normal class guys;) Keep up the good work! You are almost finished!

Also check out this great article on what came first advertising or packaging?
http://www.aiga.org/content.cfm/which-came-first-the-packaging-or-the-advertising_1

Thursday, May 5th

Hey guys,

For Thursday, have you captain crunch box saved. Will talk about those at the beginning of class. Also bring the package that you are wanting to change your redesign into so that you can tear it apart to start in on your template.

And the winners are...

Here's the winners of the campaigns...

Congratulations to the new Class Officers for the 2011-2012 academic year!
Senior Class:
President – Meredith Gunn
Vice-President – Jared Littlejohn
Treasurer – Trey Smith
Secretary – Cassie Hallmark

Junior Class:
President – Logan Smith
Vice-President – Wil Story
Treasurer – Jordan Wilson
Secretary – Molly Bricker

Sophomore Class:
President – Stephen Hauss
Vice-President – Luke Trammell
Treasurer – Holly Harris
Secretary – Morgan Turner

Thanks for your hard work I know the candidates appreciated it!

Tuesday, May 3rd

Bring a cool package to class on Tuesday. Just something you have laying around that you like. See you then...be on the look out for something to transform into a cool package design. Think bottle and box.

Tuesday, April 26th

Don't forget...You need to have a poster 11x17 in the hallway on one of the bulletin boards up on Tuesday (date changed due to holiday...if you could get the files to them sooner that would be a good for your client and not just the course). You also need to have an approved guerilla marketing piece and alternative marketing piece. These you are only responsible for one item but if your candidate likes the idea you may give them the files to produce more. Campaign items will be up for the following week. The election will be held later in the week and all campaign items will have to come down by the following Sunday. Don't forget to turn in your 500 word summary electronically that Tuesday morning. We will meet over in the PAC hallway in front of the art department to start the search for your items. It will be a walking critique if you would like your candidate there let them know. Bonus points could be involved:)

Have a wonderful Easter and safe trip!

Working with your Client

Hi guys,

So today you got schooled in politics. Now it's time to test out your skill set. For this project you need to have:

1. logotype for your candidate (also brainstorm a slogan together with your candidate)
2. poster (11x17 you are responsible for having this one up) the candidate will have a budget and you will give over the files to print so that they can put the rest up for their campaign.
3. guerilla marketing campaign item (this has be approved by me before it goes up)
4. alternative piece (this can be apparel, buttons, hats - think fun and unusual to get noticed)

You must have you roughs for each piece of this for Thursday. If you do not get these approved by both the professor and client you may not put them up. The finals need to be in the hallway and in the hands of your client by Monday, April 25th. Campaign week is all the following week. We will do critique on location on Tuesday, April 26th starting in the main hallway and then working way around the campus to see where things got put up and how the campaign deals with additional poster noise. Sorry for the tight deadline guys but this is how it is in the real world working for clients. Those of you missing in class today you should have received a text notifying you of who your candidate is and their phone number. Please get in touch with them and brainstorm ideas before Thursday.

Tuesday, April 12th

Hey guys,

Please have your final round of roughs ready to go. These must be printed /B&W and functional. If you are feeling pretty good about them print in color you might be ready to go for critique on Thursday. For Thursday...

You must have
500 word summary turned in
Under glass you must have...
working envelope / front and back showing
business card front and back showing
letterhead front and back showing

If you card has an important feature / pull out or flips etc...you need to have a spare outside the frame to show the class how it functions. Also...these will go up in the hallway so make them good!

Thursday, April 7th

Roughs of each item will be due in class in black and white format for Thursday. You will have another set of roughs due in color for Tuesday the following week. The final version of the business card, envelope and letterhead will be due for Thursday the following week. Make sure that you have these all printed out and in a working manner for every deadline. Going to be important to getting your full grade. Also...watch your attendance guys! Don't forget to register for ACT! It's part of your requirements for the course for the semester. www.uu.edu/events/actconference.

Tuesday, April 5th

Please for Tuesday be working on your drafts. For those of you not here of Thursday make sure that you have all you sketches done and ready to be checked. Also don't forget for next week Thursday you will have two sets of roughs due of these projects. Be thinking about ways to make this unsual and memorable as well as well designed. See you Tuesday.

Thursday, March 31

Hi guys,

Have your business card - 25 / front and backs (so really 50) / envelope - 25 / letterhead - 25 sketches in your sketchbook for Thursday. Please make sure to have them ready for the sketchbook check. Also drop by the film festival at 7 pm at Barefoot Joes and go support your director if you have a chance.

Critique on Tuesday, March 29

Hi guys,

Make sure that you get ahold of your director over break. You must have a 11x17 poster full bleed in color, under glass for Tuesday. Think about matching the feel of the poster to the typography and the look. Don't forget to include the names of the actors / directors and other worker information at the bottom of the poster. Look on dafont for movie poster fonts. Also pay attention to thinking about copywriting/slogans.

You will need to have a summary turned in before class at 8 am on Tuesday. This needs to be at three inches down / gill sans and 10 pt. Please save it as your last name_designproject02. Please be sure to have you poster under glass / portrait style hung up in front of the library in the PAC. We will critique the posters outside of the library on Tuesday. Please meet over there instead of class on Tuesday. Remember to keep your sketches and ideas for the business card project. There is no sketchbook grade for this project so make sure to make the design summarys good.

Note to SCALE - If you would please do a overall film festival poster. This needs to advertise the festival and give the schedule. Try and keep the color scheme that they have going on. Check out www.uu.edu/events/filmfestival for all the details that you will need to include on it. Make sure to have it under glass for Tuesday.

HAVE A GREAT BREAK GUYS!!! BE SAFE AND CAREFUL AND SEE YOU THE FOLLOWING WEEK:)

ALSO IF YOU HAVEN'T SEEN YOU FILM YET...GO TONIGHT!!! HERE'S THE SCHEDULE....

6-10pm - Screening and Directors' Talk
Watch each film and then meet the directors

Schedule (estimates):

6:00pm - Documentaries
Song Tells Child's Story (2:04)
A Day in the Life of Memphis Zookeepers (6:16)
Remember Me (3:51)
Nerf Wars: A Documentary (3:26)

6:30pm - Short-Form Films
Beowulf vs. Grendel (3:28)
Tony Meets Hannah (4:21)
Look Alikes (3:08)
iDate (5:28)
The Elopement (8:16)
Making All Things New Film Series (3:25)
Commercials from "This Is For Credit with Justin Barnard" (8:04)
Henry (5:11)

8:30pm - Long-Form Films
Understand (17:06)
Enough (31:21)

business card package

Hi guys,

Pick one of your strongest logos. You are going to develop our a business package for this one logo. You need 25 thumbnails per item that will be included in the package / 75 thumbnails total / 25 for business card / 25 for letterhead / 25 for envelope. Think about the front and back of these items. I'm including some links to start you thinking outside the box. On illustrator you can find templates for these in the template section to get the dimensions for these items. We will discuss on Tuesday and critique this on Thursday. Also you will be getting your director on Thursday or Wednesday for your film fest poster design so be prepared and stay on top of things this week because these projects are going to start to overlap quickly.

Here's some inspiration for thumbs...
http://funfever.blogspot.com/2007/11/coolest-business-card-designs-ever.html
http://www.youthedesigner.com/2010/02/18/44-awesome-business-card-designs-that-will-inspire-you/
http://designarchives.aiga.org/#/entries/letterheads/formats%3A%22Stationery%22%20discipline%3A%22Brand%20and%20identity%20systems%20design%22/grid/relevance/asc/0/18/90

Critique of 10 logos on Thursday

Hey guys,

Have your final 10 logos printed on 8.5x11 in full color. Please make them centered and 5" in proportion(aka if they are a logotype...must be five inches in one direction at least). Make sure that you have five distinct logotypes and five distinct logos. Please format so that only the logo is on the front page. Write your name in pencil on the back on the sheets. You must have you sketchbook completely caught up and ready to be checked. No summary for these. No dressing up. We are just going to be taking in a lot of logos with this critique and quickly building on this for the next project. If you have any questions or want me to check things out between now and critique stop by my office or grab me after or before other classes that you have with me. Good luck!

Logos for Tuesday

Logo inspirations for you....

http://logopond.com/
http://creattica.com/
http://www.logogala.com/
http://www.logomoose.com/
http://logofaves.com/

Also have all your sketchbooks up to date...must have all your thumbnails for Tuesday. We will have a sketchbook check!!! Also have the remainder of your roughs finished for Tuesday.

Thrusday, March 3rd

Hey guys,

Please have two roughs for five your logos translated onto the computer. Those that haven't finished those sketches need to get booking or else they are going to be a bear to get done. Take a look at this link to look at how other people go through the steps of rebranding a company. We will talk about this in class so be prepared.

http://justcreativedesign.com/2011/02/14/redwave-systems-brand-identity-design-process/

Thrusday, March 3rd

Thursday, Feb. 24

Hi guys,

Spilt your logos in half...25 logos (symbol and word) and 25 logotypes. Do 50 sketches for each logo in the style that you have designated...you don't have to do half logo and half logotype. You need to have 50 thumbnails numbered for each business. You need five businesses finished for Thursday. Also be applying the things that you learned in class. Do brainstorming out to the side to help you develop your logo imagery as you go. Remember what helped a logo's message and what hurt. Think about the way that the business conducts business is there a way to incorporate the number meaning that we talked about today into the logo? Think abstractly...remember churches and photography businesses hard to stay away from being too literal. Also...side note when I did this project as a student I had 150 thumbnails to do per business so no whining! I've been there...you need to do this development...it is essential practice to good branding. Don't forget to number!!

Tuesday, Feb. 22

Use 10 elements of your logo to make a crest. These must be printed out in color for Tuesday on 8.5x11 with parameters given in class. Also you need to select 10 businesses that you can create a logo. These can be local to your hometown or anywhere. You must be familiar with the business and how it operates. You will create 5 logotypes and 5 symbol logos (combination of symbol and logotype) in this set of logos. Have these original logos in class on Tuesday. Be prepared to have you sketchbooks on Monday. We will be talking more about logo anatomy. Also YOU DON'T have to dress up or have these underglass. They will be part of your sketchbooks.

Thursday, Feb. 17

Hi Guys,

Please have your rebus's ready to go for class on Thursday. You will have to have them in your sketchbook before your first project but for now just have it ready to show in class on the computer for Thursday. Make sure that you keep the leading appropriate for easy reading and try to keep the style of the rebus consistent throughout. Also bring your cameras you are going to need them:)

Signs for the Narrator

SIGNS FROM THE NARRATOR

Thursday - Make sure that you have your signs THREE from the narrator project ready to go in the morning. These are three photographs from the movie. Your signage must be made in illustrator and embedded into the photo. The signage must look real and somehow give the character a clue of what is coming next. Please have a pdf file format to show for class on Thursday. These will eventually need to be printed off in black and white and included in your sketchbook.

Also don't forget...AIGA MEETING ON WEDNESDAY, FEB 9TH / art department resource room / will assign jobs / talk about dish conference coming up. Don't miss it!!! 4:00 pm!!!

REQUIRED EVENTS LIST

Here you go...

Melinda Eckley-Posey reception: Tuesday, March 1, 5:30 p.m., gallery
Melinda Posey department-wide art lecture: TBA (probably the same day, March 1)

ACT Conference, Friday-Saturday, April 8-9, UU Grants Center
COST IS $20.00 per student. If you work the conference, the fee is waived. See Angela if you want to sign up as a worker for the Conference.

Wayne Adams reception: Friday, April 8, 8:00 p.m., gallery

Allison Luce reception: Thursday, April 14, 5:30 p.m., gallery

Welcome back to class!

Welcome to the spring semester. We've got a lot on the docket for this semester as you learn the ins and outs of branding. Be sure to check for AIGA posters. We will be ramping up jobs and cool field trips with that very soon so keep your ear to the ground.

Design Thought for the Day:
"A common mistake that people make when trying to design something completely foolproof is to under-estimate the ingenuity of complete fools."

Douglas Adams